The automotive and mobility market in Morocco
MOROCCO & CASABLANCA
An Industrial and Strategic Hub Between Europe and Africa
Political stability & strategic vision
- Stable constitutional monarchy with a strong international outlook
- Economic and industrial reforms implemented for more than 20 years
- Ambitious structural transformation strategy with a 2030 horizon
- A regional hub for Euro-African trade and exchanges
Macroeconomic dynamism*
- Population: 38 million inhabitants
- GDP: USD 160 billion
- Growth rate: 3.8% (5% forecast for 2026)
- Economy driven by the automotive industry, tourism, agriculture & agribusiness, construction & infrastructure projects, aerospace, and renewable energy sectors
* Key economic indicators for 2024 (source : HCP, Banque mondiale)
Infrastructure & regional attractiveness
- Massive investments in road, rail, port, and airport infrastructure
- Tanger Med Port: the leading port in Africa and the Mediterranean region
- Strategic geographic location at the crossroads of Europe and Africa
4 key market dynamics shaping the industry
Leadership industriel & poids économique du secteur
- 1er constructeur automobile d’Afrique
- 1er poste d’exportation du Royaume (27 % des exportations)
- Secteur automobile : représente +14 % du PIB
- Présence de Renault, Stellantis et de plus de 250 équipementiers internationaux
- Objectif : atteindre à terme environ 1 million de véhicules produits par an
International connectivity & export momentum
- 62% of trade flows are conducted with Europe
- Spain and France are Morocco’s main trading partners
- Strong growth in trade exchanges with China
- Morocco is positioned as a strategic industrial and logistics platform serving both Europe and Africa
Industrial leadership & economic weight of the sector
- Africa’s leading automotive manufacturing country
- The Kingdom’s largest export sector, accounting for 27% of total exports
- Automotive industry contributes more than 14% of GDP
- Presence of Renault, Stellantis, and over 250 international automotive suppliers
- Target: reaching approximately 1 million vehicles produced annually in the long term
Energy transition & new mobility
- Carbon neutrality target by 2050
- 40% of electricity generation comes from renewable energy sources
- Development of green hydrogen projects
- Expansion of industrial value chains supporting the energy transition and sustainable mobility sectors
